PPC campaigns cannot run in a vacuum and if you have ever had the pleasure of managing a campaign, you will know that it takes constant attention, optimisation, refining and reporting in order for you to achieve your marketing goals and objectives. At The-Media-Image, each client gets an experienced Search Engine Marketing expert that is dedicated, available and experienced in delivering on predetermined goals that have been set collaboratively.
We adopt and in-depth approach to PPC:
- Comprehensive Research – We conduct an in-depth company and market analysis so that we have a clear understanding of your business and the market you operate in. Our Account Managers have run campaigns across all platforms and together with your input, we will plan your statergy.
- Technology - We believe each client is unique and therefore should be treated as such. We are well versed in most 3rd party ad serving solutions including Dart Search, Marin, ignitionone, Mediaplex, as well as the free tracking solutions of Google, Yahoo! and MSN.
- Managing, Testing and Refining – Once the campaign is up and running and we have collected sufficient data, we constantly look at ways to evolve the campaign, be it by adding/ pausing keywords, creative, geo-targeting, dayparting, landing page optimisation, etc., to ensure that we are constantly delivering on your goals and you get maximum Return On Your Investment (ROI).
- Separate Content Campaigns – We believe in content targeting, however, not opting blindly into it, so we create separate content campaigns as standard practice and although more time consuming, it always delivers better results in the long-term.
- Analysis and Intra Day Optimisation – Our Account Mangers are constantly analysing and optismising your campaigns through the use of convesrion reports, new ad-copy, keywords and their expertise.
- Landing Pages – Deep linking of campaigns is standard and where possible we carry out landing page testing to increase conversion rates. To assist us with this process, we use Web Analytics. This gives us an insight into how users are interacting with your site and adjust our strategies accordingly.
- Integration with Other Media Channels- Wherever possible, we incorporate offline advertising messages into our campaigns to ensure brand consistency and higher response rates.
- Customised Reporting – Our reports are bespoke and designed accordingly to fit our client’s goals/ objectives and are reflective of the information required, with an analysis and action points. These can be produced daily, weekly or monthly dependent on your requirements.
