Training/Consultancy

SEM Training

Our founder was instrumental in setting up and molding the Google Adwords Professional Exam and its delivery to agencies in Northern Europe. At The-Media-Image we can tailor make bespoke in-house Search Engine Marketing (SEM) training courses that will allow your organisation, large or small, to harness the power of SEM and keep the costs to a minimal as you become empowered to run complex search marketing campaigns in-house.

Becoming a Qualified Individual in the Google Advertising Professionals program can help you manage your clients’ accounts more effectively, and attract more business to you. Taking the Google Advertising Professional Exam is part of becoming qualified, so we want to give you this prime opportunity to train yourself in Google Advertising.

The-Media-Image’s bespoke, intensive hands-on training program is aimed at getting candidates up to speed and fully versed in Search Marketing, leaving them well-equipped to take the Google Advertising Professional Exam. The event will include an in depth overview of the Google Advertising Professional Learning Centre.

Agenda

• Overview of Search Marketing
• Market Analysis
• Systems/UI Walkthrough
• Account Structure and Terminology
• Google Advertising Professional Seminar
• Setting up basic keyword campaigns
• Site targeting
• Content best practice
• Display/Image Campaigns
• Mobile ads
• Use of tools
• Click-to-call
• Video ads/Rich Media Ads
• Reporting
• Optimisation of campaigns
• Adwords Editor in action

Past SEM Training Feedback

We have worked with a variety of agencies and partners in the past and added value to their Search departments by sharing our knowledge and expertise.

“I am impressed with the quality of the programme and will definitely recommend it to others.”  Rian Botha Louis Group Executive Head: Design “Always a pleasure to see a master at work!” Prof Melius Weideman Cape Town University Of Technology Head Of Department “Excellent course – very relevant – a must do for anyone wanting to do online advertising.” Caryn Pretorius Louis Group Marketing Co-ordinator

“Grant’s work as a consultant and trainer to GroupM Search University has been of the highest quality. Grant’s knowledge of Search is second to none and all our dealings with TMI have been successful. Grant and his team have high integrity and do exactly what they say they will do. In short TMI has built a strong offering on foundations of trust, experience and deep subject matter expertise.”  Bill Staples GroupM UK Director of Search